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We are all called to Serve Others Well.

We train your team to grow profits.

  • Your business team is working to grow profits.
  • Serve Others Well believes Winning Lifelong Customers® is the key to scalable profit.
  • We teach your team how to retain and delight current customers while enticing more customers to your brand.  

How much is your customer worth?

We Believe:

  • A customer is worth way more than you might think.
  • There are simple processes that you can implement to consistently yield Lifelong Customers
  • Serve Others Well can show you how to scale profitably over time.

Let us show you:

  • The long-term value of your customer
  • Your brand’s unique capabilities
  • The emotional needs that your business meets
  • What’s keeping you from winning

Why are we called Serve Others Well and what do we do?

Serve Others Well is an advisory and training company focused on helping you scale your business profitably. How? By focusing on customer retention so that you can thrive for the long-term.  Of course, we believe that new business acquisition is critical!  We are committed to serving you as you pursue growing your Lifelong Customers- whether they’re new to your brand or been loyal for a long time.

We teach your team how to retain and delight current customers while enticing more customers to your brand through our unique approach – the Wonder of WOOO - Winning Others Over and Over.

We believe that this is our calling…to help you to Serve Others Well.  

How Powerful of a Brand do you want to be?

Our Team

Ed Howie
Founder & CEO
Entrepreneur, Speaker, Author, JoyBeast
Former H-E-B Grocery Marketing Leader
Ed Howie has spent over 30 years helping to create, develop, and launch brand concepts for mainstream companies, leading to more than $350 million in incremental revenue.
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Wayne Hoover
FOUNDER & President
Builder of Leaders and Organizations
Former Chick-fil-A VP of Talent/Operations
Wayne Hoover recently finished a 40year career with Chick-fil-A, where he had the opportunity to lead, support, and coach individuals and teams towards growth personally and professionally.
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Dr. Brad Hobbs
FOUNDER & Chief strategy officer
Moonshot Architect and Resource Maximizer
Activator of Human Stewardship
Dr. Brad Hobbs is the CEO of Novum Partners and a Strategic Advisor for the Serve Others Well enterprise.
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Our WOOO Coaches

WOOO Coaches are the heart of what sets us apart, offering our clients unparalleled access to world-class leaders. These gifted communicators and expert coaches bring decades of proven leadership impact, business acumen, and life experience to every engagement. Equipped with a deep understanding of the WOOO framework, they excel in inspiring teams to serve others well, foster meaningful connections, and unlock new levels of success. Whether through keynotes, workshops, or extended engagements, our WOOO Coaches guide organizations in transforming challenges into opportunities, ensuring their teams not only win customers over but win them over and over again.

Welcome to “The Wonder of WOOO”, the podcast that highlights the power of intentional service and the beauty of human kindness in the business world. Hosted by Ed Howie, a highly sought-after branding expert who has worked with dozens of Fortune 500 companies, and Darryl Zavodny a world class consultant, advisor and business owner in the food service, consumer packaged goods, and non-profit industries. For over 3 decades they both have driven business results through values-based leadership and disciplined execution. We aim to shift the focus from fleeting success to sustainable, long-term achievements. Our mission for the  The Wonder of WOOO podcast is to dive deep into the concept of WOOO, which stands for Winning Others Over and Over. It’s more than just a strategy; it’s a mindset that places relationships and consistency at the core of business success.

LISTEN NOW
Welcome to “The Wonder of WOOO”, the podcast that highlights the power of intentional service and the beauty of human kindness in the business world.

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When business owners prioritize customer retention, they create reliable revenue, boost profitability, and turn loyal customers into brand advocates. This focus fosters trust, stability, and a high-performing team dedicated to delivering exceptional experiences. Winning Others Over and Over brings joy and peace of mind to leaders, teams, and customers.

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