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We are all called to Serve Others Well.

Serve Others Well is a business transformation enterprise whose sole purpose is to inspire humans to intentionally serve others well. We impact individuals, teams, and businesses by tapping into their hearts and minds while teaching frameworks and processes which will mobilize their hands and feet. Our world is frantic. We are easily distracted. Serve Others Well builds momentum for the right change…change that transforms the mundane into the magical…cultivating more meaningful relationships that will last lifelong. It’s profitable for business. More importantly, it’s profitable for life.

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How Powerful of a Brand do you want to be?

Our Team

Ed Howie
Founder & CEO
Entrepreneur, Speaker, Author, JoyBeast
Former H-E-B Grocery Marketing Leader
Ed Howie has spent over 30 years helping to create, develop, and launch brand concepts for mainstream companies, leading to more than $350 million in incremental revenue.
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Wayne Hoover
FOUNDER & President
Builder of Leaders and Organizations
Former Chick-fil-A VP of Talent/Operations
Wayne Hoover recently finished a 40year career with Chick-fil-A, where he had the opportunity to lead, support, and coach individuals and teams towards growth personally and professionally.
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Dr. Brad Hobbs
FOUNDER & Chief strategy officer
Moonshot Architect and Resource Maximizer
Activator of Human Stewardship
Dr. Brad Hobbs is the CEO of Novum Partners and a Strategic Advisor for the Serve Others Well enterprise.
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Welcome to “The Wonder of WOOO”, the podcast that highlights the power of intentional service and the beauty of human kindness in the business world. Hosted by Ed Howie, a highly sought-after branding expert who has worked with dozens of Fortune 500 companies, and Darryl Zavodny a world class consultant, advisor and business owner in the food service, consumer packaged goods, and non-profit industries. For over 3 decades they both have driven business results through values-based leadership and disciplined execution. We aim to shift the focus from fleeting success to sustainable, long-term achievements. Our mission for the  The Wonder of WOOO podcast is to dive deep into the concept of WOOO, which stands for Winning Others Over and Over. It’s more than just a strategy; it’s a mindset that places relationships and consistency at the core of business success.

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Welcome to “The Wonder of WOOO”, the podcast that highlights the power of intentional service and the beauty of human kindness in the business world.

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When business owners prioritize customer retention, they create reliable revenue, boost profitability, and turn loyal customers into brand advocates. This focus fosters trust, stability, and a high-performing team dedicated to delivering exceptional experiences. Winning Others Over and Over brings joy and peace of mind to leaders, teams, and customers.

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